Poster Planning: Focus Group

I gathered a focus group of 10 people within the ages of my target audience (12-25) and asked them some questions about my two poster designs to decide which was the best design to then do one final draft of it with the improvements from the focus group. The focus group also included people from my media class, therefore their experience of studying the subject will help give me valuable feedback. These are the questions I asked my focus group:

1) Which one stands out most from your first impressions?

2) Which one looks the most professional?

3) Which one is your favourite?

4) Is there anything you would change about the layout or design of the preferred poster?

Poster One: 

Poster Two: 

Responses:

1) Which one stands out most from your first impressions?

Poster One: 7

Poster Two: 3

2) Which one looks the most professional?

Poster One: 8

Poster Two: 2

3) Which one is your favourite?

Poster One: 7

Poster Two: 3

4) Is there anything you would change about the layout or design of the preferred poster?

Poster One: 

• I would add the release date to the poster.
• Maybe make the title a bit bigger 
• Change the font of the credits, I think a different font would make the poster look more professional. 
• Add the release date to the poster.
• Put the cinema release date on the poster 
• No 
• Make the film award badges more visible. 

Poster Two:

• Make the film awards badge stand out more. 
• Add a quote from a magazine.
• No.

Conclusion:

From the feedback I have received from the focus group I have decided that poster one is going to be my final poster design. I have also learnt from the feedback to make the following changes: 

• Add the release date of the film to the poster.
• Make the title a bit bigger.
• Change the font of the credits to a more professional looking font.