First Draft: Target Audience Feedback

After creating our first draft of our short film we decided to show it to a group of six members of our target audience to receive feedback on how we could improve the film for our second draft.

We selected six females aged 17-18 years old and two males within the same age range. Everyone selected also was part of my media class at school as I thought they would be able to offer feedback from an educated point-of-view as well. I asked those selected four questions:

1) Do you think the montage in the opening of the short film looks professional?

2) Does the sound fit well within the short film? 

3) Do you think there is too much repetition of certain shots and scenes within the short film?

4) Do you think we need more footage?

Here were the results:

Question One:

Yes: 3 No: 3

Question Two:

Yes: 3 No: 3

Question Three:

Yes: 5 No: 1

Question Four:

Yes: 4 No: 2

Consolidation of feedback:

One improvement both me, Georgie and our focus group agreed on was the fact that we didn't have enough footage to fill the required five minutes from the specification from OCR. In order to capture more footage we decided we would organise another filming day where we would film our protagonist exploring and exploring with animals etc. This would become filming day eight. 

Another element we agreed on was that we wanted to change the montage that opens the short film as half of target audience, Georgie and I did not feel that it looked as professional as we wanted. One of the problems we faced when editing was the fact that some of our clips didn't have audio, therefore to try and correct this we had added snippets of audio from other clips to the montage. However we found the audio did not fit as naturally as we had hoped with half of our focus group also agreeing. Therefore we decided for our second draft we would delete the opening montage and create a new opening due to the fact that it took up too much footage which then had to be repeated later and we didn't feel like it looked professional enough. We decided we would try a different structure of slowly building up to an impactful ending rather than using quick editing in the opening with a slow ending as we believed this would appeal more to our target audience. 

During this process Georgie and I also agreed that we would use one filter throughout the short film instead of the colour correction we had used in certain scenes of the first draft. We felt this would make the short film look more cinematic and interesting for the audience.